Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
How can you avoid stakeholder disappointment when deivering analysis or models? Guest blogger, Harry Powell, shares a model for finding optimal time to stop.
Some authors and industry experts have real staying power, especially those who know which rules to break. Despite how much change happens in that industry, […]
Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. […]
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value […]
For a previous poll, in answer to the question “which support service would you choose?”, your most popular choice was training for customer insight teams. The […]