How to measure the ROI of your Analytics team: Part 1 = Profit
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Tag: value
January 28, 2021
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
How to avoid stakeholder disappointment when you deliver your analysis
How can you avoid stakeholder disappointment when deivering analysis or models? Guest blogger, Harry Powell, shares a model for finding optimal time to stop.
Do you know which rules to break or laws to follow?
Some authors and industry experts have real staying power, especially those who know which rules to break. Despite how much change happens in that industry, […]
Planning your analysis with a model for greater value
Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. […]
3 tips for maximising your Analytics team
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]