Can Customer Insight Leaders learn from IT project failures?
9 out of 10 projects fail, according to BCG. Are you suffering from insight project failures? Last week I was fortunate to attend an Institute of Directors’ […]
Tag: tips
November 20, 2015
How to get started on Customer Insight and why research matters
This is the last in series of four posts sharing short video interviews prior to #MSMS2015 event in London this July. Having shared interviews covering relevance of […]
3 tips for maximising your Analytics team
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]
3 tips for get more value from your Database Marketing team
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
3 tips for maximising the impact of your Research team
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]