Can Customer Insight Leaders learn from IT project failures?
9 out of 10 projects fail, according to BCG. Are you suffering from insight project failures? Last week I was fortunate to attend an Institute of Directors’ […]
9 out of 10 projects fail, according to BCG. Are you suffering from insight project failures? Last week I was fortunate to attend an Institute of Directors’ […]
This is the last in series of four posts sharing short video interviews prior to #MSMS2015 event in London this July. Having shared interviews covering relevance of […]
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]