Event based Marketing and why GDPR makes it more important
This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not […]
Tag: targeting
March 4, 2017
Chat about event triggers, over breakfast in the Gherkin
This week I had the privilege of speaking at a breakfast briefing hosted by MyCustomer and Royal Mail Data Services. It was a great opportunity to […]
Using Database Marketing, are you at the rear of the pack?
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, […]
Do you know how to handle a propensity model?
When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last […]
How strong is your database marketing benchmark?
Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database […]
When is perfect not good enough? Try following Pareto
Guest blogger shares how the Pareto principle applies to database marketing. When is you targeting analysis good enough & you’re wasting money doing more?
Should you celebrate being an introvert? (on your own of course)
A review of 3 blog posts & 1 book about being an introvert. From celebrating their strengths in marketing to targeting ads at them & researching scientists.