As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you […]
Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a […]
Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was […]
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]
Explaining the benefits of analysts or data scientists being good storytellers. How this structures their findings & communicates more effectively.