You might be wasting your time with clustering for segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Tag: segments
April 21, 2021
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]
Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Stakeholder Segmentation: Why you need one and video personas
Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties […]
Enjoying printed insight magazines on planes & trains
With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take […]