Poll results: Conduct Risk and Insight Gaps
Sharing result of poll amongst the customer insight leaders on Conduct Risk evidence. Concerning results show lack of some of the basics expected by FCA.
Tag: segmentation
August 19, 2015
Out and about with Customer Insight Leaders like you
What are others doing? Am I the only one struggling with this problem? Do they know something I don’t? These are the kind of questions […]
Can Customer Insight mitigate Conduct Risk?
In light of the largest fine the FCA (or FSA) have ever issued, more and more FS firms are taking a closer look at their […]
The dangers of Public Segmentations
Recently it seems that segmenting your customers or citizens, and then sharing as public segmentations, is becoming fashionable. In part, this is to be applauded and welcomed. It […]
Which type of Segmentation do you need? What is it for?
Segmentation is one of those customer insight and marketing terms that divides opinion. Leaders have their favourite approaches. Boards can be ardent fans of the […]