You might be wasting your time with clustering for segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Tag: segmentation
April 21, 2021
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]
Learning together at CIM Wales Analytics Masterclass 2018
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Stakeholder Segmentation: Why you need one and video personas
Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties […]
Useful event for Customer Analytics leaders, a quick debrief
This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be […]
Enjoying printed insight magazines on planes & trains
With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take […]
What are the questions that insight leaders today want answered? (part 2)
This post concludes our two-part series, on the questions that insight leaders raised, at a DataIQ Discussion event. I hope you found part one, helpful. There […]
FinTech conference, why your insight matters more than tech (part 2)
Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial […]
How big is your toolbox? More analytics methods to try
Sharing resources from analytics blogs to help leaders increase their analytics methods repertoire. Focussed on lower scores in our poll.