Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Should your data & analytics capability have a market valuation of over $1bn? Harry Powell shares why you may have a unicorn in your attic.
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
What are critical moments for coaches, mentors & our clients? How do they help? A great book from Erik de Haan helps us explore the research.
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a […]