How to build trust with customers? Santa says recommend a competitor.
Inspired by “Miracle on 34th Street”, guest blogger Amy Scott says recommend a competitor. Read how this can build trust with your customers.
Tag: ROI
November 17, 2021
How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
How to measure the ROI of your Analytics team: Part 1 = Profit
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Help your business recognize they have a unicorn in the attic
Should your data & analytics capability have a market valuation of over $1bn? Harry Powell shares why you may have a unicorn in your attic.
Why your Customer Insight or Analytics team needs a purpose
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
How are you growing from the critical moments in executive coaching?
What are critical moments for coaches, mentors & our clients? How do they help? A great book from Erik de Haan helps us explore the research.
Why Analytics should help your CMO achieve zero-based budgeting
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Take your own medicine, two surveys for research leaders
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a […]
Out and about with Customer Insight Leaders like you
What are others doing? Am I the only one struggling with this problem? Do they know something I don’t? These are the kind of questions […]