October 19, 2023
Why I’m leaving X (or Twitter as we all think of it). Explaining why I don’t believe it offers me sufficient ROI to justify the distraction.
Why data & analytics teams are almost uniquely well-positioned to help businesses at a time of economic crisis when they need to save money.
Are you a hero or a villain in your organisation due to your response to cost cutting challenges? Which should you be? What is needed now?
A review of “Soft Skills Hard Results” by Anne Taylor and why this busy book is helpful for data & analytics leaders is read in the right way
Inspired by “Miracle on 34th Street”, guest blogger Amy Scott says recommend a competitor. Read how this can build trust with your customers.
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Should your data & analytics capability have a market valuation of over $1bn? Harry Powell shares why you may have a unicorn in your attic.
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
What are critical moments for coaches, mentors & our clients? How do they help? A great book from Erik de Haan helps us explore the research.
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.