How can you make your customer research faster? Should you?
“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, […]
Tag: research methods
April 21, 2018
Why consumer research is like fashion, and the role of your staples
I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances […]