How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Tag: profitability
February 24, 2021
Help your business recognize they have a unicorn in the attic
Should your data & analytics capability have a market valuation of over $1bn? Harry Powell shares why you may have a unicorn in your attic.
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.