Avoiding wrong statistics, measure what matters to customers (part 2)
This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in […]
Tag: processes
October 3, 2018
How InsurTech is changing the Insurance Sector, in 10 key trends
Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and […]
Why you need to embed Customer Insight in your marketing lifecycle
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.