This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in […]
Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and […]
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.