CX author Annette Franz shares why you should humanise your automation to ensure positive customer & employee experiences, not just processes.
The need for Customised Learning. Guest blogger Tony Boobier shares on the benefits of personalised education and training. For all learning styles.
As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location […]
Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire […]
When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider […]
Guest blogger Gerry Brown shares the benefits of personalisation & personal service. How to make it personal & so make it last! Part 1 of 2 posts.
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one […]