Humanise your automation to ensure a positive employee experience
CX author Annette Franz shares why you should humanise your automation to ensure positive customer & employee experiences, not just processes.
Tag: personalisation
May 4, 2021
Customised Learning, do you personalise your training?
The need for Customised Learning. Guest blogger Tony Boobier shares on the benefits of personalised education and training. For all learning styles.
Turning back the Marketing Analytics clock? GDPR & location data
As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location […]
Questionable practices by Data Scientists – where do you stand?
Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire […]
What could you learn from Canadian Insurers?
When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider […]
Make it personal, Make it last – the key to better CX (Part 1 of 2)
Guest blogger Gerry Brown shares the benefits of personalisation & personal service. How to make it personal & so make it last! Part 1 of 2 posts.
Is there a Big Deal in your Big Data?
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one […]