The subpersonalities an analyst needs, part 3: delivering
Part 3 of 3 part series on the subpersonalities of an analyst. How the personas of a Politician, Craftsperson & Athlete help with delivering.
Tag: persona
March 26, 2021
The subpersonalities an analyst needs, part 1: contracting
Part 1 of a series exploring the subpersonalities that analysts need to bring to their work. The first 3 empower the 3 steps of contracting.
Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]