Using Database Marketing, are you at the rear of the pack?
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, […]
Tag: optimisation
June 30, 2016
Could you be more visual, better optimised & less tech-led?
Within this month’s theme of database marketing, we also want to consider related customer insight developments. These include ways other insight skills can help. For […]
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.