Book review of “Data Means Business” by Jason Foster & Barry Green. What you can find in this book & how it will help data leaders succeed.
Is today’s focus on prediction, rather than explanatory models, weakening the commercial impact of data teams? A challenge from Harry Powell.
Book review of the brilliant “The Art of Statistics Learning from Data” by Prof David Spiegelhalter – why data & analytics leaders need this.
Guest blogger Hanne Sorteberg shares her feedback advice. Drawing on inspiration from Aristotle, plus popular feedback model ‘the sandwich’.
Are you undertaking systemic work, to address potential biases or develop your organisation? Ty Francis helps us think about what that means.
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight […]
When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. […]
When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last […]
Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database […]