What Humpty Dumpty has to say about systemic work for your business
Are you undertaking systemic work, to address potential biases or develop your organisation? Ty Francis helps us think about what that means.
Tag: models
Real-Time Analytics – what a conversation starter
Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight […]
Alan Turing Institute annual lecture – Better Living through Trusted Data
When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. […]
Do you know how to handle a propensity model?
When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last […]
How strong is your database marketing benchmark?
Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database […]