10 all too common VoC program mistakes and how to avoid them
How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
Tag: metrics
Setting goals is so 2018, what would be better for 2019?
Setting goals is so 2018. That’s the controversial proposition of guest blogger, Tony Boobier. Read why & where he thinks you should focus to survive 2019.
9 pitfalls for managers to avoid when agreeing your KPIs
Explaining how to use KPIs and 9 pitfalls to avoid. Practical advice for managers from guest blogger Hanne Sorteberg, as part of our series on goal setting.
Avoiding wrong statistics, measure what matters to customers (part 2)
This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in […]
Lies, damn lies & the wrong statistics, measuring what matters, part 1
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
How to acquire customers? Burning media cash isn’t the answer!
Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]
How to determine the right metrics for innovation, using 5 questions
Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with […]
The Goal, a story of constraints and balance, for today’s leaders
This book review, of “The Goal“, by Eliyahu Goldratt, demonstrates the role of fiction in business. As we continue to focus on books, that will […]
Weology part 2 – how to go about changing culture to We
Let’s return to Weology and the challenges the author, Peter Aceto, faced in changing culture. It has been great to hear that many of you […]
Agreeing the right goals for you, within performance management
Over a very pleasant bottle of Soave, I was delighted to hear, that my lunch guest, was agreeing the right goals for them this year. […]
Customer Data Quality Reporting, why it matters & how to do it well
Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance […]
Just tell me, what does good look like?
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]