How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
Setting goals is so 2018. That’s the controversial proposition of guest blogger, Tony Boobier. Read why & where he thinks you should focus to survive 2019.
Explaining how to use KPIs and 9 pitfalls to avoid. Practical advice for managers from guest blogger Hanne Sorteberg, as part of our series on goal setting.
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with […]
This book review, of “The Goal“, by Eliyahu Goldratt, demonstrates the role of fiction in business. As we continue to focus on books, that will […]
Let’s return to Weology and the challenges the author, Peter Aceto, faced in changing culture. It has been great to hear that many of you […]
Over a very pleasant bottle of Soave, I was delighted to hear, that my lunch guest, was agreeing the right goals for them this year. […]
Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance […]
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]