How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
How you can be inspired to set effective goals for 2020, using these questions. Guest blogger, Kevin Watson, builds on our post about reviewing your story.