Agile working for Analytics teams needs a culture change
Advice for data, analytics or insight leaders who need to adopt Agile Working. First in a series of posts, this one shares 4 principles to embed in culture.
Tag: methods
February 21, 2019
Implicit Research Methods, resources on those you should consider using
Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes […]
Are you ready for Behavioural Research? Ask yourself these questions.
This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases […]
Research innovations, embracing new technology and methods
A review of customer & market research innovations. Looking at blogs, events & reports that can help insight leaders keep up with research innovations.
Are you reinventing the wheel, every time you undertake analysis?
Once your analysts have a clear business question to answer, do they start new analysis each time, potentially ‘reinventing the wheel‘? After creating or leading data & […]
How big is your toolbox? More analytics methods to try
Sharing resources from analytics blogs to help leaders increase their analytics methods repertoire. Focussed on lower scores in our poll.
Does your marketing provoke the right emotions?
In the month when our thoughts turn to love, let’s talk about emotions. Hearing marketing leaders speak at recent events & reading other marketers predictions […]