e-Commerce Measurement: Are Your Numbers Up?
A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
Tag: measurement
September 22, 2022
How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
How to measure the ROI of your Analytics team: Part 1 = Profit
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
How are you growing from the critical moments in executive coaching?
What are critical moments for coaches, mentors & our clients? How do they help? A great book from Erik de Haan helps us explore the research.
Bringing it to life, from blue sky ambition to operational execution
Bringing to life your blue sky ambitions to make them an operational reality, guest blogger Gerry Brown shares how to bridge what is too often a chasm in CX
Why Analytics should help your CMO achieve zero-based budgeting
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Avoiding wrong statistics, measure what matters to customers (part 2)
This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in […]
Lies, damn lies & the wrong statistics, measuring what matters, part 1
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
How to determine the right metrics for innovation, using 5 questions
Continuing our conversation about lessons learnt by leaders, here is one about choosing the right metrics for innovation. It was good to recently reconnect with […]
Are you listening to all your 3 voices, to improve?
This month we are turning our focus to research & listening to customers’ voices. But, of course, the customer is not necessarily the only voice […]
Rebranding a blog, is it all alchemy?
You may have noticed the new look to this site. It’s the result of a rebranding to achieve three goals. Many of you, kind readers, have […]
When using Customer Effort Score (CES), remember the NPS wars
An appeal to those arguing the relative merits of NPS and CES to remember what was learnt from NPS ‘wars’ – it’s what you do with it that counts.