Why your B2B Branding & Proposition needs to be insight-led
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
Tag: marketing
November 2, 2015
Working on your marriage with IT
How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs […]
Rebranding a blog, is it all alchemy?
You may have noticed the new look to this site. It’s the result of a rebranding to achieve three goals. Many of you, kind readers, have […]
How are you joining forces with your Digital Leader?
Who is your Digital Leader? How are they doing in building digital capability into your business? Do they know your progress in building customer insight? […]
Gain CX & Customer Insights from 30 Experts in 30 Days
When autumn leaves start falling off the trees, it turns time for conference season, both in politics & business. During this time each year, I recommend […]
Are your customers individuals, like Berliners?
Soon after the Soviet Union had erected the Berlin Wall, President JFK uttered the now famous words “Ich bin ein Berliner” (I am a Berliner). […]
Should you celebrate being an introvert? (on your own of course)
A review of 3 blog posts & 1 book about being an introvert. From celebrating their strengths in marketing to targeting ads at them & researching scientists.
Can Customer Insight mitigate Conduct Risk?
In light of the largest fine the FCA (or FSA) have ever issued, more and more FS firms are taking a closer look at their […]
How to start building a great Platform for your message
A book review of “Platform” by Michael Hyatt and how it can help Customer Insight Leaders create a social media platform for their message.
Is your true Marketing performance eclipsed? Results from our poll
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
How does your Marketing Measurement need to improve?
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]