Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
Who is your Digital Leader? How are they doing in building digital capability into your business? Do they know your progress in building customer insight? […]
When autumn leaves start falling off the trees, it turns time for conference season, both in politics & business. During this time each year, I recommend […]
Soon after the Soviet Union had erected the Berlin Wall, President JFK uttered the now famous words “Ich bin ein Berliner” (I am a Berliner). […]
A review of 3 blog posts & 1 book about being an introvert. From celebrating their strengths in marketing to targeting ads at them & researching scientists.
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]