Learning together at CIM Wales Analytics Masterclass 2018
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location […]
Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes […]
As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you […]
Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance […]
Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing […]
To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from […]
This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not […]
A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. […]
One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of […]