Learning together at CIM Wales Analytics Masterclass 2018
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Tag: marketing
June 19, 2018
Thoughts from the tsunami of repermissioning emails (part 2 of 2)
How are you coping with the tsunami of repermissioning emails? Have they filled your InBox yet? Before we all get sick of them and let […]
Learning from the tsunami of repermissioning emails (part 1 of 2)
Back last year, when sharing research on data sharing & trust, I predicted a coming ‘tsunami’ of repermissioning emails by businesses. I’m sure you are […]
Turning back the Marketing Analytics clock? GDPR & location data
As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location […]
Implicit Research Methods, resources on those you should consider using
Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes […]
Christmas Special – insight about the festive season
As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you […]
GDPR requires data quality, sharing survey results in the home of hampers
Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance […]
Customer Data: Is it the new Marketing Battleground?
Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing […]
3 perspectives on how to use research and what they teach us
To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from […]
Event based Marketing and why GDPR makes it more important
This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not […]
How to make better decisions as a Customer Insight leader
A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. […]
More people are realising Customer Insight needs Leadership
One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of […]