e-Commerce Measurement: Are Your Numbers Up?
A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
Tag: marketing
September 22, 2022
Humanise your automation to ensure a positive employee experience
CX author Annette Franz shares why you should humanise your automation to ensure positive customer & employee experiences, not just processes.
You might be wasting your time with clustering for segmentation
Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Don’t allow your insight to be locked down & isolated from your marketing
Why you should not allow your insight to be locked down by systems that are isolated from Marketing solutions. Simon Daniels shares how to avoid this trap.
How to improve your workflow with digital collaboration tools
A review of how to improve your teams workflow through effective use of digital collaboration tools. Marketing Operations leader Simon Daniels explains how.
A Marketing leader’s perspective on how to work from home (4 tips to help)
How to work from home, a Marketing Leader’s perspective. Experienced remote leader, Simon Daniels, shares 4 tips for marketers & all of us to work better.
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Why Analytics should help your CMO achieve zero-based budgeting
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
How you judge your progress and resources for your 2019 ambitions
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them […]
Don’t let shiny object syndrome dazzle your view of the dull data
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for […]
What is the customer reaction to GDPR telling us about our data culture?
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how […]
How to acquire customers? Burning media cash isn’t the answer!
Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]