Prof Nick Radcliffe makes the case for why clustering your customers is a bad idea that wastes analysts time & delivers suboptimal marketing.
Why you should not allow your insight to be locked down by systems that are isolated from Marketing solutions. Simon Daniels shares how to avoid this trap.
A review of how to improve your teams workflow through effective use of digital collaboration tools. Marketing Operations leader Simon Daniels explains how.
How to work from home, a Marketing Leader’s perspective. Experienced remote leader, Simon Daniels, shares 4 tips for marketers & all of us to work better.
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them […]
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how […]
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]