Learning together at CIM Wales Analytics Masterclass 2018
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Tag: marketing measurement
June 19, 2018
Take your own medicine, two surveys for research leaders
An opportunity to take your own medicine, as a leader, is nearly always helpful. Whilst sending out GDPR communications, to my clients & contacts, a […]
Just tell me, what does good look like?
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
Using Database Marketing, are you at the rear of the pack?
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, […]
How strong is your database marketing benchmark?
Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database […]
Does your marketing provoke the right emotions?
In the month when our thoughts turn to love, let’s talk about emotions. Hearing marketing leaders speak at recent events & reading other marketers predictions […]
No time for Insight spin, the Russians are coming
It’s not often that you have opportunity to discuss Customer Insight with leading Russian retailers. On 1 July, at #MSMS2015 event, I had such an opportunity and […]
#FromTheCupboard videos
As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on […]
How does your Marketing Measurement need to improve?
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
How to measure your Marketing Effectiveness, using a breadth of Customer Insight
When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research […]
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.