Event based Marketing and why GDPR makes it more important
This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not […]
Tag: marketing leadership
March 4, 2017
Why you need to embed Customer Insight in your marketing lifecycle
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.
How to resist sexy analytics software quick fixes
Who’s made the mistake of buying apps or sexy analytics software just based on appearance? Go on, own up. I’m sure at one time or […]