Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research […]
Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing […]
A new type of ‘other post. Given the number of our readers who work within the Insurance sector, I thought it might be helpful to share the […]
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]