October 19, 2023
Why I’m leaving X (or Twitter as we all think of it). Explaining why I don’t believe it offers me sufficient ROI to justify the distraction.
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
Results from a poll by Customer Insight Leader of Marketing performance measurement. Reflections on signs of best practice and others needing help.
At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities […]
When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research […]
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.
Firstly, the normal health warning on these being only interim results. There are not yet sufficient votes with which to draw robust conclusions (hence the metaphor of a […]