Don’t allow your insight to be locked down & isolated from your marketing
Why you should not allow your insight to be locked down by systems that are isolated from Marketing solutions. Simon Daniels shares how to avoid this trap.
Tag: marketing automation
August 4, 2020
Don’t let shiny object syndrome dazzle your view of the dull data
Are you distracted by shiny object syndrome? Does new technology for analytics or marketing distract you from foundational issues? It is all too common for […]
Why you need to embed Customer Insight in your marketing lifecycle
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.