Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. […]
Having recently completed coaching both a Finance Director and a Head of Customer Value Management, I’m reminded of the power of goal-orientated coaching. Could it […]
A book review of The Heart Aroused by David Whyte. A great collection of poems to help explore how to preserve your soul in corporate life.
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.
Reflections on the benefits of on-boarding coaching to those starting a new job, especially customer insight leaders starting a new job without experience.
Tips for recruiting, motivating and retaining analytical talent, shared by experienced leader who has recruited analytical talent for over a decade.
An article comparing and contrasting executive coaching with mentoring and counselling. Paul Laughlin also warns against the claims of some NLP coaches.
This is the last in our series of 3 top tips for each of the technical teams that make up a fully effective Customer Insight […]
Following on from tips for your research and database marketing teams, this week we turn our attention to the 3rd quadrant of customer insight, your analytics […]
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value […]