Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Tag: leaders
October 24, 2017
Data Insight Leaders 2017 Day Two – the final countdown
This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in […]
Data Insight Leaders Summit 2017 Day One – a debrief
After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy […]
Stakeholder Segmentation: Why you need one and video personas
Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties […]
Useful event for Customer Analytics leaders, a quick debrief
This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be […]
Listening to 31 Data Scientists and Seeing 10 companies’ applications
To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free […]
Results of survey for Data Insight Leaders Survey 2017
During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey […]
How to make better decisions as a Customer Insight leader
A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. […]
Tips from passionate Data Insight Leaders in Barcelona
Attending the 2016 Data Insight Leaders Summit in Barcelona proved to be a very wise decision. Unlike so many buzzword-focussed events, this one actually did […]
How to start creating the Customer Insight Strategy you need
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.
Global Reviews’ UK Digital Leaders Summit (#UKDLS)
This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending […]