Hear how insurance analytics can improve your marketing
Are you responsible for using analytics to improve insurance marketing? If so, this event is well worth considering. The “Insurance Marketing & Distribution Europe Summit” […]
Tag: insurance
November 24, 2015
Is Pharma now learning from FS about Customer Insight?
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons […]
Learning about Customer Analytics in Financial Services #CAI2015
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]
Insights into Home Insurance digital marketing effectiveness
Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing […]
Event: Analytics for Insurance, Europe 2014
This conference was well attended and lived up to it’s billing of attracting insurers, consultants and suppliers from across Europe. With approximately 200 attendees and representation […]
Why should Behavioural Economics matter to Insurance Analytics teams?
A summary of the main behavioural economics biases at work in consumers making financial decisions (explaining the list of 10 from the FCA).
Redesigning Customer Experiences from the Outside In
A book review of “Outside In” by H Manning & K Bodine. Explaining the benefits of this book and how insight/CX leaders can redesign customer experiences.