Seven characteristics, of an ideal B2B Influencer, for researchers
On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight […]
Tag: insight
April 13, 2018
How to go ‘all in’, with a Data Science or Analytics bet for your business
How big a bet are you making on Data Science, are you going ‘all in‘? With any event as rich in content at Data Insight […]
In praise of imperfection, for analysts to achieve success
Praising the benefits of accepting imperfection in analytics. Paul Laughlin shares 4 examples of how accepting imperfection helps analytics leaders progress
Data Insight Leaders Summit 2017 Day One – a debrief
After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy […]
Useful event for Customer Analytics leaders, a quick debrief
This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be […]
Results of survey for Data Insight Leaders Survey 2017
During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders survey 2017. This annual survey […]
Enjoying printed insight magazines on planes & trains
With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take […]
Is it the end of your leadership career as you know it?
Guest blog post by Tony Boobier, considering how rise in democratisation of data & analytics could prove to be the end of your leadership career (as is).
#FromTheCupboard videos
As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on […]
Customer Insight, what do you think of this for definition?
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]