Continuing Anna Liszt’s story, how she learns to make a bigger impact. In chapter 4, Anna prepares a customer insight generation workshop.
How you can nail co-creation even with remote working. In part 2, Hanne Sorteberg continues to share her recipe & tips for digital worshops to co-create.
How you can run a co-creation workshop online. In this 2 part series, guest blogger Hanne Sorteberg shares how to run fully digital workshops to co-create.
Our 2020 Reader Survey. Why we need it as part of our plan to be more customer-centric. Includes ideas for you to adapt & the link for you to participate.
As you continually improve how your team works, are you protecting time for “Deep Work”? If you haven’t come across that phrase, it was coined […]
For part 2 in our series on insight generation for proposition development, we return to that ‘brown paper’ exercise. You may recall that I’d advised […]
Are you working effectively with your proposition development colleagues? Do you both agree on the need for customer insight guided design? Perhaps in these times […]
Soon after the Soviet Union had erected the Berlin Wall, President JFK uttered the now famous words “Ich bin ein Berliner” (I am a Berliner). […]
Sharing thoughts on a definition of customer insight and the importance of nurturing an ecosystem of data, analysis and research to produce real insights.