How is your VoC program performing? Guest blogger, Annette Franz, shares 10 all too common Voice of Customer program mistakes & how to avoid them.
Responding to the argument against Business Partners in Analytics or Data Science teams. Here I put the argument for such roles & the benefits they bring.
Over many years creating, leading or advising insight teams, I’m often surprised which analytics has the most impact. Often it’s not the most technically complex, nor the […]
Whilst working in Amsterdam (not the venue to choose when remembering Guy Fawkes), I was reminded how insight analysts & leaders can shine brightly in […]
Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. […]
Tips for customer insight leaders to increase their influence at top table in their organisation. Four key ideas to build influence & alliances for action.