How to measure the ROI of your Analytics team: Part 2 = incremental profit
Harry Powell, Director of Data & Analytics at JLR explains how he calculates the incremental profit his team generates down to an income line
Tag: impact
February 24, 2021
How to measure the ROI of your Analytics team: Part 1 = Profit
Why you Analytics team needs a measure of their ROI. Harry Powell argues for the benefits of profit as the best metric of the value-added.
Why your Customer Insight or Analytics team needs a purpose
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
Using Hackathons to go from zero to business impact in a week
We’ve shared before the lessons that can be learnt from Design Thinking and the potential benefit of Hackathons. Although previously reserved to tech companies or […]
The future of AI and your working life – start planning
The future of AI & threat to our jobs is a popular topic for news recently. But here is a positively helpful book to help […]
Longer reflections on subjective reality, comics and research
A number of our previous posts are just short blogs posts, with tips for researchers, this time I’ll share longer reflections. In addition to my […]
When you can get most ‘bang for your buck’ out of analytics
Over many years creating, leading or advising insight teams, I’m often surprised which analytics has the most impact. Often it’s not the most technically complex, nor the […]