Is your focus on prediction weakening your Data Science work?
Is today’s focus on prediction, rather than explanatory models, weakening the commercial impact of data teams? A challenge from Harry Powell.
Tag: forecasting
April 30, 2021
Adopting a healthy scepticism of thinking fast with data
Tony Boobier shares lessons from “Thinking Fast & Slow” for the challenge of what mindset is needed by analysts & those interpreting data.
How to acquire customers? Burning media cash isn’t the answer!
Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]
Whose afraid of the big bad US election pollsters?
Many column inches of newspapers this week have been filled with diagnosis of what went wrong with polls predicting US election outcome. Why were most […]