Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Tag: finance
December 17, 2019
The need for analysts to have improved commercial awareness
Why analysts need improved Commercial Awareness. What this term means and how to develop this competency in your analysts.
I want to make changes, but they demand a business case!
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.
Do you know which rules to break or laws to follow?
Some authors and industry experts have real staying power, especially those who know which rules to break. Despite how much change happens in that industry, […]
How to better measure your Marketing Payback
A review of “Marketing Payback” by Shaw & Merrick, a landmark textbook about measuring your marketing effectiveness & improving profitability.