Preparing for the Digital Human customer in your business
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.
Tag: empathy
April 7, 2020
Ethnographic research is still evolving and relevant for business
This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant […]