Seven characteristics, of an ideal B2B Influencer, for researchers
On this blog, we don’t want to neglect B2B insight challenges, including finding a B2B influencer. Much of our content focusses on B2C customer insight […]
Tag: digital
April 13, 2018
How are you joining forces with your Digital Leader?
Who is your Digital Leader? How are they doing in building digital capability into your business? Do they know your progress in building customer insight? […]
Learning about Customer Analytics in Financial Services #CAI2015
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]
Insights into Home Insurance digital marketing effectiveness
Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing […]
Motor Insurers’ Digital Marketing Effectiveness
A new type of ‘other post. Given the number of our readers who work within the Insurance sector, I thought it might be helpful to share the […]
Global Reviews’ UK Digital Leaders Summit (#UKDLS)
This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending […]
Event: Insurance Data & Analytics 2014
This event organised by Post Magazine was pretty well attended by Insurers and their suppliers. Although the audience was pretty quiet during Q&A sessions after […]