e-Commerce Measurement: Are Your Numbers Up?
A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
Tag: digital
September 22, 2022
What presents does Brand Santa really need this year?
Why competencies to thrive in the Digital Era may answer the question of what presents does Brand Santa need this year, advises Tony Boobier.
How to build a virtual insurer for the new normal post-COVID
A white paper on how to create a virtual insurer ready for the new normal post-COVID19, from digital strategy expert Frederik Bisbjerg.
Instead of Technology do you need more Humanology to innovate online?
With everyone focussed on digital Technology to enable online innovation & collaboration, guest blogger Ty Francis makes the case for more Humanology.
How to improve your workflow with digital collaboration tools
A review of how to improve your teams workflow through effective use of digital collaboration tools. Marketing Operations leader Simon Daniels explains how.
Can you run a Customer Journey Mapping workshop from your home?
Do you have to cancel planned Customer Journey Mapping workshops due to lockdown? Can you run such a workshop online? Annette Franz shows us how.
Innovating in lockdown may not just survive, it may even thrive
Innovating in lockdown. Guest blogger, Tony Boobier, shares his view of how the current constraints could provide an opportunity for greater innovation.
How to nail co-creation using digital workshops (part 2)
How you can nail co-creation even with remote working. In part 2, Hanne Sorteberg continues to share her recipe & tips for digital worshops to co-create.
How to nail co-creation using digital workshops (part 1)
How you can run a co-creation workshop online. In this 2 part series, guest blogger Hanne Sorteberg shares how to run fully digital workshops to co-create.
Preparing for the Digital Human customer in your business
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.
Would you benefit from Digital Minimalism to reduce your screen addiction?
Book review of “Digital Minimalism” by Cal Newport. Sharing the useful challenge & suggested practices for leaders to break free of screen addictions.
How to acquire customers? Burning media cash isn’t the answer!
Continuing our theme of applying analytics, following Annette’s focus on CX, what about how to acquire customers? After Customer Experience (CX), Marketing is perhaps the […]