A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Reflections from #CIMSmartArt conference, bringing together data analytics and creative marketers. Learning that data doesn’t kill creative.
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider […]