e-Commerce Measurement: Are Your Numbers Up?
A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
Tag: digital marketing
September 22, 2022
Learning together at CIM Wales Analytics Masterclass 2018
Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground […]
Data doesn’t kill creative, it feeds it (how to use both)
Reflections from #CIMSmartArt conference, bringing together data analytics and creative marketers. Learning that data doesn’t kill creative.
Just tell me, what does good look like?
Back from holiday, refreshed and ready to go, it’s time to return to our theme of applying customer insight to marketing. So, what does good […]
What could you learn from Canadian Insurers?
When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider […]