The vital need for accountability to deliver Customer Insight
Why accountability is needed to avoid nobody acting on Customer Insight. Guest blogger, Ian Golding shares a story for CX leaders that also applies to us.
Tag: definition
October 24, 2019
Do you benefit from the full breadth of Customer Insight?
Sharing thoughts on a definition of customer insight and the importance of nurturing an ecosystem of data, analysis and research to produce real insights.
Customer Insight, what do you think of this for definition?
Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition‘ and new ones like […]