4 ways for you to avoid being a Foolish Insight Leader
Beyond April Fools Day, 4 tips to avoid being a foolish insight leader all year round. Avoid pitfalls related to data management, culture, targets & failure
Tag: database marketing
April 4, 2016
What data trends do you predict? No reacting now.
What data trends are you seeing in customer data, information & insight? Guest blogger, Simon Norie from Custerian, returns to Customer Insight Leader to share […]
How about this goal = Don’t do Stupid Things?
How annoyed do you get when companies, who should know you better, do stupid things? To share his advice on that topic, I’m delighted to […]
How will you resource your insight team this year?
Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets […]
Customer Insight in 2015 & your predictions for 2016
Now 2015 is nearly over, it seems like a good time to reflect on this year. To help you, I’ve curated a few insight-related “best of…” lists for […]
Insightful Christmas gifts for the Santa in you
Gift ideas for Customer Insight Leaders, what to get your technical teams? Insightful Christmas gifts from the best insight gift guides.
Can we please just build insight this way?
Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is […]
Hunting for new B2B customers, do you know your sources?
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill […]
Should you celebrate being an introvert? (on your own of course)
A review of 3 blog posts & 1 book about being an introvert. From celebrating their strengths in marketing to targeting ads at them & researching scientists.
Do you know which rules to break or laws to follow?
Some authors and industry experts have real staying power, especially those who know which rules to break. Despite how much change happens in that industry, […]
Keeping up to date with Research developments
Despite training on the full breadth of Holistic Customer Insight, I’m finding that one of my most receptive audiences are research teams. These fine folk seem particularly […]