A book to help you really understand how to implement the e-commerce measurement your organisation needs. “Your Numbers Up!” book review.
With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take […]
This year might have been a strange year, with unexpected news aplenty, but it sounds like many of you have had a successful 2016. That’s good […]
Continuing our 2 part series, on where leaders should focus for growth; in our changing world, full of new technology. This post builds on our […]
A review of blog posts available on Growth Hacking. Explaining the term & why it should matter to Marketers, Sales & Customer Insight leaders.
Advice on the use of customer insight right across the marketing lifecycle. An appeal to close the gaps being ignored by marketing automation systems.
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, […]
A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the […]
Within this month’s theme of database marketing, we also want to consider related customer insight developments. These include ways other insight skills can help. For […]
When you talk to most database marketers, they will agree with the importance of using a propensity model to target direct marketing. Over the last […]
Following the success of our latest ‘applications of analytics’ poll, this month it’s time to gather a database marketing benchmark. How advanced is your use of database […]
Guest blogger shares how the Pareto principle applies to database marketing. When is you targeting analysis good enough & you’re wasting money doing more?