Prescriptive Analytics and why it matters for improved CX
Returning to the theme of applications of analytics, I’m delighted to shift our focus to prescriptive analytics. Whether you recall the heydays of CRM & […]
Tag: CX
September 18, 2018
Weology, the benefits when We comes before Me – part 1 of 2
Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology. When reviewing a book, it is always […]
When a Customer Wins, Nobody Loses… no, honestly
Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR […]
How FinTech meets CX and needs Insight in 2017
Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & […]
Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Opportunities for insight from location as a dimension in your customer analytics
Location has been a key dimension for analytics for many years. Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging […]
CX leader shares vision of the future for using customer data
Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to […]
Say no to a Data Scientist, in a festival of webinars
It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an […]
Can FinTech have anything to do with Customer Insight?
Hot on the heels of my last post, recommending you reboot your thinking after your summer holiday, here’s another. Both another post & details of […]
I want to make changes, but they demand a business case!
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.
Is Pharma now learning from FS about Customer Insight?
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons […]