Prescriptive Analytics and why it matters for improved CX
Returning to the theme of applications of analytics, I’m delighted to shift our focus to prescriptive analytics. Whether you recall the heydays of CRM & […]
Returning to the theme of applications of analytics, I’m delighted to shift our focus to prescriptive analytics. Whether you recall the heydays of CRM & […]
Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology. When reviewing a book, it is always […]
Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR […]
Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & […]
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Location has been a key dimension for analytics for many years. Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging […]
Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to […]
It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an […]
Hot on the heels of my last post, recommending you reboot your thinking after your summer holiday, here’s another. Both another post & details of […]
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons […]