Preparing for the Digital Human customer in your business
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.
Tag: customer
April 7, 2020
3 more barriers to achieving useful Customer Value Analysis (CVA)
3 more barriers that could prevent you delivering useful Customer Value Analysis (CVA). Guest blogger Paul Weston continues his 2 part series of tips.
Hero or Guide? What story should you tell your customers?
Should you be a hero or guide in the story you tell your customers? How to influence better and experience change – the power of story with Ty Francis.
10 more all too common mistakes and how to improve your VoC program
Continuing our series to help improve your Voc program, here are 10 more mistakes to avoid. After the popularity of her first post in this […]
Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]
Weology, the benefits when We comes before Me – part 1 of 2
Continuing our month focussed on books, our guest blogger Annette Franz returns, to share an interview on Weology. When reviewing a book, it is always […]
Customer Segmentation in a Cognitive Computing age
As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key […]
Data Monetisation, do you back Admiral or Facebook?
Headline news items can have, more frequently in recent years, direct bearing on the world of data & insight. Increasingly including topics like data monetisation. One […]
Can you make sense of your customers’ words?
A guest blog post from Annette Franz on the power of unstructured data analysis to help you make sense of your customers’ words & improve CX.
Global Reviews’ UK Digital Leaders Summit (#UKDLS)
This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending […]
Do you benefit from the full breadth of Customer Insight?
Sharing thoughts on a definition of customer insight and the importance of nurturing an ecosystem of data, analysis and research to produce real insights.