Continuing our 2 part series, on where leaders should focus for growth; in our changing world, full of new technology. This post builds on our […]
A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the […]
Continuing from last week, it’s back to guest blogger Gerry Brown to conclude his series on how to make it personal; for your customers. Over […]
Guest blogger Gerry Brown shares the benefits of personalisation & personal service. How to make it personal & so make it last! Part 1 of 2 posts.
In the month focusing on relationships, it’s personal service from Gerry Brown. We’d only been in the restaurant about three minutes but had already had some […]
I must admit I was surprised to be approached by Salesforce with an infographic to share here. My initial reaction was to say no. I […]
Guest blogger, Simon Norie, shares why having to produce a business case for customer-needed change is a positive opportunity & how to do it.