Join up your listening to your customers (VoC) and listening to your employees (VoE) programmes, to really drive Trust argues Peter Lavers.
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall […]
Continuing from last week, it’s back to guest blogger Gerry Brown to conclude his series on how to make it personal; for your customers. Over […]
Guest blogger Gerry Brown shares the benefits of personalisation & personal service. How to make it personal & so make it last! Part 1 of 2 posts.
Reflections on loving relationships & why businesses get it wrong with their customers & their employees. What can we still learn from real relationships?
How well do you understand your B2B target market & sector? In the last of his series for us, Peter Lavers shares the importance of market […]
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill […]
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
This series of blogs, from guest blogger Peter Lavers, explore how different aspects of Customer Insight can be used to drive B2B Customer Management. For […]
Delighted to have, as our latest guest blogger, Peter Lavers. He is a Customer Experience expert, recognised by Satmetrix (among others) as one of the Top […]