Why you need to join up listening to your customers and your employees
Join up your listening to your customers (VoC) and listening to your employees (VoE) programmes, to really drive Trust argues Peter Lavers.
Tag: customer management
November 20, 2020
Six barriers to delivering meaningful Customer Value Analysis (part 1)
How can you overcome the 6 barriers to effective Customer Value Analysis? Guest blogger. Paul Weston, shares his practical experience to tackle the first 3.
Analytics are the new Weapons Guidance Systems (part 2)
Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall […]
Make it personal, Make it last (Part 2 of 2)
Continuing from last week, it’s back to guest blogger Gerry Brown to conclude his series on how to make it personal; for your customers. Over […]
Make it personal, Make it last – the key to better CX (Part 1 of 2)
Guest blogger Gerry Brown shares the benefits of personalisation & personal service. How to make it personal & so make it last! Part 1 of 2 posts.
For Valentine’s Day, take time to think about your relationships
Reflections on loving relationships & why businesses get it wrong with their customers & their employees. What can we still learn from real relationships?
Do you have the B2B Market Insight you need to help your customers?
How well do you understand your B2B target market & sector? In the last of his series for us, Peter Lavers shares the importance of market […]
Hunting for new B2B customers, do you know your sources?
How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill […]
Why your B2B Branding & Proposition needs to be insight-led
Peter Lavers shares a guest blog post on Customer Insight Leader, about how customer insight shapes B2B branding & proposition development for CM capability
How is your People & Competency Development for B2B success?
This series of blogs, from guest blogger Peter Lavers, explore how different aspects of Customer Insight can be used to drive B2B Customer Management. For […]
Insight for better B2B Relationship & Value Building
Delighted to have, as our latest guest blogger, Peter Lavers. He is a Customer Experience expert, recognised by Satmetrix (among others) as one of the Top […]