Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
Tag: customer insight
April 12, 2019
Are consumer segment Personas helpful facts or Marketing fiction?
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]
Why Analytics should help your CMO achieve zero-based budgeting
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Agile working in practice, more tips to help Analytics teams transition
Part 2 of our series on Agile Working for data, analytics & insight teams. Recommending 6 common practices and 4 drivers of teams that succeed with Agile.
Agile working for Analytics teams needs a culture change
Advice for data, analytics or insight leaders who need to adopt Agile Working. First in a series of posts, this one shares 4 principles to embed in culture.
How you judge your progress and resources for your 2019 ambitions
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them […]
What is the customer reaction to GDPR telling us about our data culture?
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how […]
Insights from FS firms sharing on CX at #CXCEU2018
This week, I was delighted to attend FinTech Network’s #CXCEU2018 event. It’s the third year running that I’ve been part of this meeting. It brings […]
Avoiding wrong statistics, measure what matters to customers (part 2)
This is part 2 of Gerry Brown’s series on baseball, I mean why you need to measure what matters to customers. As we heard in […]
Lies, damn lies & the wrong statistics, measuring what matters, part 1
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
Lessons learnt by leaders, from experience, 3 reasons to read more widely
As we continue our month focussed on lessons learnt by leaders, from experience, I’ve found 3 reasons to read more widely. Thanks for guest bloggers, […]
Which book has helped you develop most, as a leader?
Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight […]