Creating and using segment Personas to impact customer journeys
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
How to create segment personas and use them to personalise customer journeys. Tips from practical experience in deploying Customer Insight from Amy Scott.
After a break in posting due to a holiday, I’m pleased to return and share about Personas. Despite having shared briefly before about Segmentation we […]
Why should CMOs care about zero-based budgeting? Guest blogger, Peter Abraham, shares the latest research report from We are Crank on this timely challenge.
Part 2 of our series on Agile Working for data, analytics & insight teams. Recommending 6 common practices and 4 drivers of teams that succeed with Agile.
Advice for data, analytics or insight leaders who need to adopt Agile Working. First in a series of posts, this one shares 4 principles to embed in culture.
Thanks to all those readers who participated in our latest poll, of your progress last year. Initial results are in, so let me share them […]
It’s been several months now since we’ve talked about GDPR, so has it changed your data culture? Having previously shared 2 blog posts on “how […]
This week, I was delighted to attend FinTech Network’s #CXCEU2018 event. It’s the third year running that I’ve been part of this meeting. It brings […]
Building on this month’s focus, the reality of applying analytics in businesses, let’s tackle the issue of the wrong statistics. False comfort can be achieved […]
As we continue our month focussed on lessons learnt by leaders, from experience, I’ve found 3 reasons to read more widely. Thanks for guest bloggers, […]
Before continuing with more book reviews, it makes sense to hear which book has helped you develop most. As a site dedicated to customer insight […]