Advice for customer insight analysts on getting a better brief, by using socratic questioning to elicit real business needs. Tips for asking questions.
Recently it seems that segmenting your customers or citizens, and then sharing as public segmentations, is becoming fashionable. In part, this is to be applauded and welcomed. It […]
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons […]
In recent years, especially since the ‘credit crunch’ recession, it has become common for commentators to look into what Financial Services companies can learn from other […]
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.
Thanks to Jeffrey Slater of Nomacorc for sharing this great YouTube video of Nir Eyal from Stanford University presenting at The Next Web 2014 conference […]
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
Guest post shared on Customer Insight Leader. Mark Cameron makes the case that data-driven (& digital) spam is no improvement on the old spam marketing.
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]
Interestingly, the interim results from our recent poll on barriers to realising value, are revealing that there isn’t one most common barrier to maximising the value […]