Tag: customer insight

How are you keeping up with 2015 priorities?

Back in January you voted on Customer Insight priorities for 2015. Interim results have remained stable, with two clear winners. “Improve commercial impact” and “Leadership capability“. […]

April 11, 2015

The dangers of Public Segmentations

Recently it seems that segmenting your customers or citizens, and then sharing as public segmentations, is becoming fashionable. In part, this is to be applauded and welcomed. It […]

March 25, 2015