How Socratic Questioning can help you get a better brief
Advice for customer insight analysts on getting a better brief, by using socratic questioning to elicit real business needs. Tips for asking questions.
Tag: customer insight
April 10, 2015
The dangers of Public Segmentations
Recently it seems that segmenting your customers or citizens, and then sharing as public segmentations, is becoming fashionable. In part, this is to be applauded and welcomed. It […]
Is Pharma now learning from FS about Customer Insight?
After previously sharing on FS firms & Retailers learning from each other, it’s interesting to see in CX Magazine how FS firms are sharing CX lessons […]
Retailers & Financial Services learning lessons
In recent years, especially since the ‘credit crunch’ recession, it has become common for commentators to look into what Financial Services companies can learn from other […]
Learning about Customer Analytics in Financial Services #CAI2015
Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was […]
How to start creating the Customer Insight Strategy you need
How to create a Customer Insight Strategy, from an experienced CI leader, covering strategic alignment, operational effectiveness & people leadership.
Do your products inculcate helpful habits?
Thanks to Jeffrey Slater of Nomacorc for sharing this great YouTube video of Nir Eyal from Stanford University presenting at The Next Web 2014 conference […]
Poll: Which is your favourite ‘top tip’?
Thanks for all the positive feedback I’ve had on our recent series of ‘top tips’ for the different technical teams which make up the full […]
3 tips for get more value from your Database Marketing team
Three top tips for getting the most out of your Database Marketing team and thoughts on why database marketing is such a key part of a Customer Insight team
Data-driven Spam is not an improvement, please stop it!
Guest post shared on Customer Insight Leader. Mark Cameron makes the case that data-driven (& digital) spam is no improvement on the old spam marketing.
3 tips for maximising the impact of your Research team
Starting with this post, I am going to share a weekly series of ‘3 top tips’ for maximising the value of each of the different […]