How to build trust with customers? Santa says recommend a competitor.
Inspired by “Miracle on 34th Street”, guest blogger Amy Scott says recommend a competitor. Read how this can build trust with your customers.
Tag: customer insight
November 17, 2021
Anna’s adventures in making a bigger impact (4 = insight generation)
Continuing Anna Liszt’s story, how she learns to make a bigger impact. In chapter 4, Anna prepares a customer insight generation workshop.
Why your Customer Insight or Analytics team needs a purpose
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
Customer-Centric Leadership: put the ecosystem before your egosystem
A call for customer-centric leadership, those who put the building of a customer-centric ecosystem before their own egosystem, by Ian Golding.
4 things our summer interns have taught us this pandemic summer
Rather than cancel their intenship programme during the pandemic, Hanne & her Storebrand team can share 4 things our summer interns taught us
Why innovation needs Humanology: 3 more design principles to guide you
Effective innovation needs Humanology. This is even more important when working together online. Guest blogger, Ty Francis shares 3 more design principles.
Instead of Technology do you need more Humanology to innovate online?
With everyone focussed on digital Technology to enable online innovation & collaboration, guest blogger Ty Francis makes the case for more Humanology.
Can you run a Customer Journey Mapping workshop from your home?
Do you have to cancel planned Customer Journey Mapping workshops due to lockdown? Can you run such a workshop online? Annette Franz shows us how.
Innovating in lockdown may not just survive, it may even thrive
Innovating in lockdown. Guest blogger, Tony Boobier, shares his view of how the current constraints could provide an opportunity for greater innovation.
How to nail co-creation using digital workshops (part 2)
How you can nail co-creation even with remote working. In part 2, Hanne Sorteberg continues to share her recipe & tips for digital worshops to co-create.
How to nail co-creation using digital workshops (part 1)
How you can run a co-creation workshop online. In this 2 part series, guest blogger Hanne Sorteberg shares how to run fully digital workshops to co-create.
Preparing for the Digital Human customer in your business
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.