Inspired by “Miracle on 34th Street”, guest blogger Amy Scott says recommend a competitor. Read how this can build trust with your customers.
Continuing Anna Liszt’s story, how she learns to make a bigger impact. In chapter 4, Anna prepares a customer insight generation workshop.
Explaining why your Customer Insight or Analytics team needs a purpose, sharing 3 popular themes for such a purpose & how you can get started.
A call for customer-centric leadership, those who put the building of a customer-centric ecosystem before their own egosystem, by Ian Golding.
Rather than cancel their intenship programme during the pandemic, Hanne & her Storebrand team can share 4 things our summer interns taught us
Effective innovation needs Humanology. This is even more important when working together online. Guest blogger, Ty Francis shares 3 more design principles.
With everyone focussed on digital Technology to enable online innovation & collaboration, guest blogger Ty Francis makes the case for more Humanology.
Do you have to cancel planned Customer Journey Mapping workshops due to lockdown? Can you run such a workshop online? Annette Franz shows us how.
Innovating in lockdown. Guest blogger, Tony Boobier, shares his view of how the current constraints could provide an opportunity for greater innovation.
How you can nail co-creation even with remote working. In part 2, Hanne Sorteberg continues to share her recipe & tips for digital worshops to co-create.
How you can run a co-creation workshop online. In this 2 part series, guest blogger Hanne Sorteberg shares how to run fully digital workshops to co-create.
Are you preparing for a digital human customer in your business? CX expert, Peter Lavers, shares research from SAS on how CX needs to adapt to digitisation.