Prescriptive Analytics and why it matters for improved CX
Returning to the theme of applications of analytics, I’m delighted to shift our focus to prescriptive analytics. Whether you recall the heydays of CRM & […]
Tag: customer experience
September 18, 2018
When a Customer Wins, Nobody Loses… no, honestly
Continuing our month focussed on book recommendations, let me share one about how the Customer Wins. These topics are not disconnected from last month’s GDPR […]
How FinTech meets CX and needs Insight in 2017
Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & […]
Working towards the Virtuous Cycle: latest research on trust & data sharing
Sharing research into how to build a Virtuous Cycle, one that improves digital Customer Experience, trust, data sharing and thus the ability to improve CX.
CX leader shares vision of the future for using customer data
Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to […]
FinTech conference, why your insight matters more than tech (part 2)
Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial […]
FinTechs, focus on tech, design or real people? (part 1)
This week, I had the opportunity to attend and chair a panel, at a leading FinTechs event in London. Bringing together new entrants, incumbent FS […]
Say no to a Data Scientist, in a festival of webinars
It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an […]
Can FinTech have anything to do with Customer Insight?
Hot on the heels of my last post, recommending you reboot your thinking after your summer holiday, here’s another. Both another post & details of […]
Using Database Marketing, are you at the rear of the pack?
Earlier this month we launched a quick poll, to find out how you were using Database Marketing. Focussing on actual usage in your business, today, […]
Is anyone really Customer Centric? Are you?
A key challenge for Database Marketing leaders, together with all insight teams, is how to help their businesses become more customer centric. We’ve shared before the […]
A Customer Research topic to avoid at the Dinner Table
In a first for Customer Insight Leader, Annette Franz is back again for back-to-back guest blog posts. I just couldn’t resist this one, on a […]